• Discover how to effortlessly attract great clients who understand communication is the key to their success and yours
  
  
• Uncover easy strategies to sidestep your competitors entirely (no more competing on fees... your competitors vanish off the radar)
  
  
• Eavesdrop on the closely guarded secrets of the top experts in the field (interact live with experts including Bob Bly, Peter Bowerman, Steve Slaunwhite and others!)
  
  
• Pick up pricing strategies to boost your income
  
  
• Discover how to choose the right niche and thrive in it
  
  
• Leverage the latest Web 2.0 strategies for success
  
  
• Ask live questions and get live answers (you speak directly to the pros with a live operator, no chat boxes)
  
  
• Learn in your spare time and eliminate travel (you participate in live sessions via the Internet that are spread over a few weeks)
  
  
• Network with your peers and make new friends
  
  
• Become part of a genuine community of writers just like you
  
  
• And much more!

WHERE: At your home or office! You attend this live event using your computer (no long-distance bill or travel expenses!).

WHEN: Starting October 7, 2008 (spread over multiple days, scroll down for the full schedule)

HOW: Registration is strictly limited to the first 1000 copywriters (more than 90,000 were invited). Click here to secure your spot.

Dear Writer:

Do you envy really successful copywriters?

You know the ones I'm talking about. Those who have risen to prominence in lucrative niche markets, earn the top rates, attract the best clients, easily fill their schedules with terrific projects and have built wonderfully satisfying businesses, all while working from wherever they want, either full-time or part-time.

What do they know and do differently that makes them so darned successful?

If you knew that — if you knew step-by-step how they promote themselves, select the best niche markets, price their services and attract high-quality clients eager to pay top dollar for copywriting services — you could simply duplicate what they do and achieve similar results.

That's what the Copywriting Success Summit 2008 is all about. We've brought together some of the world's most successful copywriters, and asked them to reveal their success secrets to YOU. The cool part: all of this is live!

And the best part is you don't have to spend a small fortune on travel, meals or a hotel to attend. This conference is unique because it's completely online. You attend from the comfort of your own home or office, using your computer to watch — and participate in — the presentations and networking.

However, like any conference, there is a limit to how many people can fit in the "room." So if you're interested in earning an executive income, full-time or part-time, as a freelance copywriter, please secure your spot today.

Get On the Fast-Track to Copywriting Success

Just about every professional group, from lawyers to real estate agents to freelance designers to event planners, has an annual conference of some sort. It's where they meet colleagues, gain valuable advice from the experts, and learn how to build their businesses.

In fact, studies frequently show self-employed people who attend such professional development events are more successful, reach their business goals faster, enjoy their work more, build better relationships and earn a higher income!

Unfortunately, there hasn't been a similar annual conference — one that is pitch-free and focused ENTIRELY on business-building and professional development — for commercial copywriters.

Until now.

The Copywriting Success Summit 2008 is the event of the year for commercial copywriters, from beginners to established professionals, who want to accelerate their business to the next level of success.

The select few who attend this exclusive summit (registration is strictly limited) will leave with an armful of tips, tactics and strategies for:

• Rapidly becoming a $125+ per hour writer. (This is achievable for any competent writer. You'll discover how to rapidly get your rates to that level and keep them there.)
  
  
• Making top dollar in niche markets such as white papers and case studies. (Being a good "nichepreneur" is the key to copywriting success these days.)
  
  
• Quoting the right fees, so you consistently get the job at YOUR price. (You'll receive a professional copywriting fee schedule covering more than 100 project types.)
  
  
• Gaining exposure on social networking sites. (This is fast becoming a must for copywriters.)
  
  
• Effectively qualifying client interest. (You'll learn how to stop chasing mirages and spend your time with the prospects ready to write checks.)
  
  
• Creating a "60-minute marketing plan" to attract all the amazing clients you need to fill your schedule.
  
  
• Growing a lucrative side-business with information marketing. (This alone could potentially double your income.)
  
  
• Positioning yourself as the "go-to expert" in your niche, effectively sidestepping your competitors. (Wait…competitors? You won't have any — you'll "own" your niche and your clients won't even dream of going anywhere else.)
  
  
• And much more!

In addition, you get to meet the experts and establish relationships with colleagues, just like any other conference. And you do it all from the comfort of your own home or office.

How It Works

Though this summit will be conducted online, it will be a live event.

That means you won't just be watching playback of a recorded session (although we'll provide that option if you miss something).

The instructors will be presenting their sessions in real time, right on your computer screen. You can listen and watch their presentations, and speak directly to the experts, asking questions and getting instant answers.

When you register, you will be given a link and access information for each session. When the date and time arrive, you simply pull up your web browser, go to a web page, type in your log-in information and, voilà, you're "there." It's the virtual equivalent of walking into a room at a live conference and sitting down!

During the session, you'll hear and see the lessons (so be sure to turn on your computer speakers!). The virtual room also offers interactive capabilities beyond what is possible at live conferences. You can participate in instant polls or the instructor may also have session handouts for you to download.

If you want to ask a question, we'll provide a toll-free number you can dial. A real operator brings you on the line (like a radio talk show) and you speak directly to the experts!

Just like most conferences, each session lasts about an hour, and will offer an opportunity for live questions and answers.

Between sessions, you can network with other summit attendees on the exclusive 2008 Copywriting Success Summit Forum — available exclusively to event registrants.

Many people who attend professional development events like this one report the relationships they establish with fellow attendees are priceless… relationships that often continue to be a source of advice and support for years to come.

This summit was designed by copywriters for copywriters.

The best part about this event: It's organized around the lives of copywriters. We've spread the event out over 4 weeks, with multiple sessions each week. This means you don't have to stop serving your clients to attend the summit (AND you can begin applying what you'll discover immediately).

"Attend" Any or ALL of the Following Sessions At traditional summits and conferences, groups of sessions are often held at the same time, so it's impossible to attend them all. Not this summit. When you register, you'll be able to take advantage of EVERY business-building opportunity. Even better, after the summit you can download a video recording and transcript of each session. If you miss a live session, we'll provide you a free recording. The Sessions Review the following session list. But remember, you don't have to choose. You get them all! EVENT KEYNOTE: How to Be a Highly Paid Copywriter as a One-Person Business INSTRUCTOR: Bob Bly With a freelance writing income of more than $700,000 last year, Bob Bly is one of the highest paid copywriters in the world. Yet unlike other top-earning copywriters, he doesn't work through an agency or subcontract business to other writers; he is truly a one-person business, with just a few part-time virtual assistants to help him. In this session, Bob shows how "traditional" freelance copywriters can work for themselves instead of through an agency and earn hundreds of thousands of dollars in income every year. "Bob Bly is one of THE best copywriters out there. Period." Ty Hoffer DATE AND TIME: October 7, 2008, 5:00 to 6:00 PM Pacific (8:00 to 9:00 PM Eastern) From Contact to Contract: Turning Prospects into Clients! INSTRUCTOR: Peter Bowerman Landing high-paying commercial copywriting jobs starts with the initial contact and progresses through a variety of scenarios before resulting in a fat pay check. Understanding the process—as well as how clients think—can get you to the "green light/greenback" stage that much faster. In this nuts 'n bolts session, Peter will briefly explore the different ways to initially reach prospects (cold calling, direct mail and networking); how to immediately boost client confidence in you (and up the odds that you'll land the deal!); what questions to ask at which stage of the process; the different kinds of possible meetings and how to prepare for each; the common "newbie" mistakes to avoid, and more. Whether meeting clients face-to-face or by phone, you'll walk away with the crucial tools and confidence to quickly become your clients' "go-to" copywriter and put you on the path to the income you deserve! "To be in Peter Bowerman's seminar is to be in the presence of a True Teacher — someone born to do the work that he does." Mitch Coleman DATE AND TIME: October 8, 2008, 11:00 AM to 12:00 PM Pacific (2:00 to 3:00 PM Eastern) Making Top Dollar Writing White Papers INSTRUCTOR: Michael Stelzner Businesses are always looking for new ways to differentiate themselves. Educational white papers answer the call. Effective for helping companies generate leads, white papers command a high premium and few writers know how to write them well. Join Michael Stelzner, author of the book Writing White Papers: How to Capture Readers and Keep Them Engaged, to learn how to tap into this growing need and make $3000, $5000, or more writing only 6 pages! "Mike is the gold standard in the realm of white papers. He has a profound understanding of the power of communication and a compelling ability to make ideas matter." Britton Manasco DATE AND TIME: October 8, 2008, 12:15 to 1:15 PM Pacific (3:15 to 4:15 PM Eastern) Making Money Writing Case Studies INSTRUCTOR: Casey Hibbard In an age of buyer skepticism, customer case studies are one of the fastest-growing types of marketing communication tools — and one of the best opportunities for freelance writers. Adding case studies to your repertoire can help you grow your freelance business. In this session, Casey Hibbard of Compelling Cases will explain how to break into case studies, identify the best prospects, and price your services. She will also share tactics for making sure your case studies meet clients' objectives so they will call you again and again. Participants will receive the e-report, "The 10 Biggest Mistakes Case Study Writers Make." "Casey is the next shining copywriting star. Her ability to convey stories and teach others how to craft case studies is unparalleled." Michael Stelzner DATE AND TIME: October 8, 2008, 1:30 to 2:00 PM Pacific (4:30 to 5:00 PM Eastern) Pricing Your Copywriting Services INSTRUCTOR: Steve Slaunwhite The question, "How much do you charge?" creates immediate anxiety for many copywriters. If you quote a price that is too high, you may not get the job. But if your quote is too low, you may never be able to get what you are worth from the client, or worse, be seen as inexperienced or amateurish. Copywriting expert Steve Slaunwhite will draw from his considerable experience to share no-nonsense strategies and techniques for getting the writing job at YOUR price. In this session, you will learn about choosing between hourly or project rates, setting a fee schedule that increases revenue, quoting prices with confidence, and more. "You've been so generous with your knowledge and I love that your tips are concrete and can be immediately put to use." Bonnie Ayers Namkung DATE AND TIME: October 15, 2008, 11:00 AM to 12:00 PM Pacific (2:00 to 3:00 PM Eastern) Becoming a $125-per-Hour Writer and Beyond INSTRUCTOR: Peter Bowerman Making $125 an hour would quicken the pulse of many writers. Peter Bowerman routinely commands hourly rates of that and more, and says, "while there are no magic bullets, you will likely be pleasantly surprised at what it takes to get to this level." Join Peter as he shares the keys to hitting this rate and beyond. Discover the traits of highly paid writers that anyone can practice, regardless of experience or résumé. Learn what clients really want — and for what services they will pay handsomely. Discover how to transform yourself from a "vendor" to a valued partner to your clients — and boost your income in the process. Finally, explore the crucial role that attitude and mindset play in making the big dollars. "Your practical advice on finding clients and real-life examples of success despite a 'down' economy helped me realize that my only limits are the ones I place on myself." Deon Seifert DATE AND TIME: October 15, 2008, 12:15 to 1:15 PM Pacific (3:15 to 4:15 PM Eastern) How to Build a Copywriting Business With Social Media Marketing INSTRUCTOR: Brian Clark Many writers want to learn how to leverage social media websites, such as Twitter and StumbleUpon, in order to maximize exposure. These sites can generate enormous traffic and market opportunities. Copyblogger founder Brian Clark has leveraged these sites to build an online readership of 40,000+ in just 2 short years AND produced a variety of niche businesses. Brian will share tips and techniques for maximizing your exposure with social media websites. "Brian is a rare bird. Teaching copywriters how to excel in the next age of the Internet, Brian has successfully risen to the top of his world and is one of the top 20 bloggers on the planet." Michael Stelzner DATE AND TIME: October 15, 2008, 1:30 to 2:00 PM Pacific (4:30 to 5:00 PM Eastern) Becoming the King (or Queen) of the Hill in Your Niche INSTRUCTOR: Michael Stelzner Want to be the "go-to person" when businesses need a writer? This session will teach you how to quickly become a well-known copywriter in any industry, field, or specialty. Michael Stelzner shares how in a few short years he went from a "nobody writer hungry for work" to a globally recognized writing authority, who has landed clients such as Microsoft, Dow Jones, Motorola and FedEx—and built a readership of 20,000 along the way. "Michael is the recognized guru in the white paper industry. I'm personally so impressed with what he's done. He's also helped shape what marketing looks like for B2B and should be proud." Terri Rylander DATE AND TIME: October 22, 2008, 11:00 AM to 12:00 PM Pacific (2:00 to 3:00 PM Eastern) Your 60-Minute Marketing Plan INSTRUCTOR: Steve Slaunwhite How do you attract the best clients? While a great deal has been written on marketing techniques, not every strategy works for every writer. You need a marketing action plan that is the perfect fit to your budget, schedule and personality. Steve Slaunwhite, a recognized expert in the best practices of successful copywriters, will help you decide which "marketing actions" you need to take to get all the clients you want. Follow along and by the end of this session, you'll walk away with a marketing action plan built just for you. "As a successful copywriter, my goal was to take my business to the next level. Steve Slaunwhite gave me the tips, secrets and inspiration I need to get there." Casey Demchak DATE AND TIME: October 22, 2008, 12:15 to 1:15 PM Pacific (3:15 to 4:15 PM Eastern) Generating a Side-Income With Information Marketing INSTRUCTOR: Bob Bly Writing and selling your own information products on the Internet should be every copywriter's second business. In this session, Bob reveals why Internet marketing is an ideal second income stream for freelance copywriters, and why possessing copywriting skills gives you an almost unfair advantage over other Internet marketers who are not writers. Learn how to build a large, profitable list of online subscribers and find out how to create and sell winning information products. "Bob has created a very lucrative business selling information marketing products. Copywriters looking for added income need to closely follow Bob's advice." Peter Bowerman DATE AND TIME: October 29, 2008, 11:00 AM to 12:00 PM Pacific (2:00 to 3:00 PM Eastern) The Future of Copywriting. What's Going to Be Hot and What's Not (Roundtable Discussion) PANELISTS: Bob Bly, Peter Bowerman, Steve Slaunwhite and Michael Stelzner Want to know where the leading copywriters are headed? Learn what services are growing and what forms of copywriting are no longer money-makers. In this panel session, copywriters Steve Slaunwhite, Michael Stelzner, Bob Bly and Peter Bowerman will share their insights and take your live questions. DATE AND TIME: October 29, 2008, 12:15 to 1:15 PM Pacific (3:15 to 4:15 PM Eastern) Positioning Yourself for Copywriting Success INSTRUCTOR: Jon McCulloch In any field, just 5% of the people make 95% of the fees. You can't change the numbers, but we all choose which group we're in... because even if we don't decide consciously, we're still making a choice. In this eye-opening and powerful session, British copywriting pro Jon McCulloch lifts the veil of mystery hiding the secrets of positioning yourself in the top 5% of fee earners, and shares with you the exact strategies he used to go from a struggling single-dad copywriter making $100 a day to a $47,130.60-a-project top-gun in just 3 years. It's not hard, it's not "luck" and YOU already have the communication and relationship-building skills you need to achieve it. "Jon is the best copywriter I have ever had the pleasure to work with. During the last twelve months, as a direct result of his efforts, I've increased my business by 50%." Max Steingart DATE AND TIME: October 29, 2008, 1:30 to 2:00 PM Pacific (4:30 to 5:00 PM Eastern) REMEMBER: If you miss a live session, we'll provide you a free recording.

Common Questions Answered

I can't attend all the live sessions? Will I get a recording?

Yes. We will provide a downloadable recording of each session, so you won't miss a thing. If you have other commitments (like a day job), no need to worry.

Will there be transcripts?

Yes. We will provide transcripts of each presentation in Adobe PDF format. This will allow you to study and scan the content of each presentation.

How can I ask questions during the summit?

Two ways. First we have setup an interactive forum. This is a place where you can post questions and get answers from your peers and the presenters. Second, during the live presentations, you will be able to dial an 800 number and speak directly with the presenters during the live Q&A portion.

Can I get the bonuses now?

Yes. When you sign up, you get to dig in immediately.

Can I signup after the summit has started?

Yes. You can secure a seat all the way up to the last day of the summit. All the sessions you missed will be available as downloadable recordings. So you won't miss a thing

What if I still have questions?

Two options here... First you can try our live support chat window below. You can also send an email to success@copywritingsummit.com and we will get back to you right away.

Isn't It Time for YOU to Be the Copywriter Others Envy?

Yes, you can earn an executive income as a no-hype copywriter.

You just need to learn what the most successful copywriters do, and then follow in their footsteps.

The Copywriting Success Summit 2008 paves the way.

Reserve your registration today.

All the best,


Michael A. Stelzner
Event Founder
2008 Copywriting Success Summit