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Earn an executive income as a business copywriter.
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Discover how to win high-caliber clients, better sell yourself (without selling) and make more money—all while enjoying an enviable lifestyle.
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| Copywriting Success Summit 2009: A Live Online Event |
Dear Fellow Writer;
Is your writing business struggling to find new opportunities?
If so, I can relate. The pain of this long economic downturn has hit us all. When businesses aren't responding, what's a copywriter to do?
Believe it or not, many of today's successful copywriters are busier than ever. How? By applying new and innovative marketing techniques that literally attract steady and highly lucrative opportunities.
How much would it be worth to discover the proven methods of the pros, saving you the heartache of trial and error? And given this economy, couldn't you use some new ideas?
I'm happy to announce our second annual online summit—designed to fast-track your success as a business copywriter. Consider this: 98% of those attending last year's event said they'd recommend it to a friend and attend again.
This year, the world's most respected copywriters (see the line-up on the right) have come together to share all the latest techniques and the proven business-building tactics that have made them so successful. This is an all new slate of dynamic professional development sessions just for business copywriters.
If you (like so many) find yourself paralyzed by this economy or sick of sitting idle, now's your chance to set a course for business success.
Be sure to secure your spot in the largest online professional development conference for business copywriters.
The online event starts Tuesday October 6th and runs for 4 weeks.
Here's to a bright future together!
Michael A. Stelzner
Event founder and fellow writer
P.S. In case you're wondering, business copywriting is writing for companies and their clients. Think case studies, white papers, newsletters, website copy, press releases and more.
P.P.S. Can I be blunt? By this time next year, many of your peers may be out of business because they haven't discovered how to properly market and sell their services. Opportunity must be invited and that's where smart marketing comes in.
If you like the thought of joining a welcoming community of like-minded women and men who'll share their experiences and wisdom as you journey together down this road, keep reading…
Event Highlights
Secure your spot in the only professional development conference of its kind for freelance copywriters seeking serious business growth. By attending this online event, you will:
WHERE: At your home or office! You attend this live event using your computer (no long-distance bill or travel expenses!).
WHEN: Starting October 6, 2009 (spread over a month, scroll down for the full schedule)
HOW: Registration is strictly limited to the first 1000 copywriters (more than 100,000 were invited). Click here to get $497 in bonuses and secure your spot.
Why Some Copywriters Succeed and Others Don't
It seems like just yesterday when we didn't need to do much to find clients. The tried-and-true marketing methods just worked. But then the economy tanked and everything went haywire.
However, a small group of writers recognized the economic early warning signs and began trying new methods to attract opportunity. What was likely an experiment for many quickly turned into a profitable way to grow their freelance writing businesses.
Today, many of these writers are so swamped with work they're actually turning away business.
Why all the opportunity? Two factors are at work here.
First, the best copywriters are actively marketing their businesses using the latest, low-cost methods.
Second, corporations are actually spending more money generating quality content to help market their businesses. For example, a recent study by Junta42 found that the majority of businesses (nearly 60%) are actually increasing their budgets for content creation, despite the economy!
So the big question is this: What do successful copywriters know and do differently that makes them so successful?
If you knew that—if you knew step-by-step how they employ marketing and selling techniques to grow their businesses, achieve success and attract high-quality prospects eager to pay top dollar for their services—you could simply duplicate what they do and achieve similar results.
That's what the Copywriting Success Summit 2009 is all about. We've brought together many of the world's most successful business copywriters, and asked them to reveal their success secrets to YOU. And it's all live!
And the best part? You don't have to spend a small fortune on travel, meals or a hotel to attend. The conference is completely online. You "attend" from the comfort of your own home or office, using your computer to watch, listen and participate in the presentations and networking.
However, like any conference, there's a limit to how many people can fit in the "room." So if you're interested in earning an executive income, full-time or part-time, as a freelance copywriter, please secure your spot today.
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Let's Clarify What We Mean by "Business Copywriting"…
We're NOT talking about hype-filled letters promoting nutritional supplements, real estate investing or some political cause. Most copywriters just aren't comfortable with this overly promotional writing style.
We're talking about a completely different kind of copywriting here...
It goes by several names: commercial copywriting, business copywriting, marketing copywriting, and others. But whatever you call it, it's a field where highly respectable businesses pay you top dollar to help them sell to other businesses and consumers, and to communicate with their own employees.
No hype. No snake oil. No kidding. Rather these are clients you'll proudly mention to friends, family and other prospects.
There's more good news: there's plenty of work if you're a good writer. In fact, it's a much larger and more profitable copywriting niche than direct response. How much larger? Bob Bly estimates business copywriting makes up 97% of the entire realm of copywriting work. That's a big field of opportunity. AND it's the focus of this summit.
Why so much opportunity? Because virtually every business out there is a prospect (and we'll help you find the better ones). In the world of commercial copywriting, freelance writers craft brochures, ad copy, newsletters, case studies, white papers, website content, scripts and much more. The work is steady and the pay is excellent—typically $50 to $125 an hour or more.
And the whole point of Copywriting Success Summit 2009 is to help you sell and market yourself to businesses seeking copywriters, and meet other folks on a similar journey.
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Get On the Fast-Track to Copywriting Success
Just about every professional group—from lawyers to real estate agents to freelance designers to event planners—has an annual conference of some sort. It's where they meet colleagues, gain valuable advice from the experts, and learn how to build their businesses.
In fact, studies frequently show self-employed people who attend such professional development events are more successful, reach their business goals faster, enjoy their work, build better relationships and earn a higher income!
Unfortunately, there hasn't been a similar annual conference—one that is pitch-free and focused ENTIRELY on business-building and professional development—for business copywriters.
Until now.
Copywriting Success Summit 2009 is the event of the year for commercial copywriters, from beginners to established professionals, who want to accelerate their business to the next level of success.
If you are one of the select few who attend this exclusive summit (registration is strictly limited) you will leave with an armful of tips, tactics and strategies for:
- Growing your business during tough times by leveraging partnerships and technology
- Creating a marketing plan to attract amazing clients (filling your schedule and allowing you to be selective)
- Gaining valuable exposure with social media sites like Twitter and Facebook (this is fast becoming a must for copywriters)
- Turning one-time customers into profitable ongoing streams of revenue
- Converting an "inquiry" into a paying client (you'll learn creative techniques to close the deal)
- Attracting interested business with direct marketing campaigns (you'll learn a powerful method that literally brings prospects to your virtual door)
- Growing a lucrative side-business with information products (this alone could potentially double your income)
- Winning higher-quality clients (not only increasing your pay, but enabling you to work less!)
- Blogging your way to success (using your very own writing talent to attract mega prospects!)
- Making the leap into freelance writing while keeping your day job (you'll discover a strategy that allows you to have your cake and eat it too!)
- And much more!
In addition, you get to meet the experts and establish relationships with colleagues, just like any other conference. And you do it all from the comfort of your own home or office.
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Is the Copywriting Success Summit 2009 a Fit for You?
If you find yourself in one of the categories below, the Copywriting Success Summit 2009 is a fit for you:
- The "Work From Home" Copywriter: You've been writing commercially for a few years (or longer) from the comfort of your virtual "office" and you're ready to take your business to a whole new level. Better clients. Better projects. More profitability. And, you're ready to connect with your peers!
- The "Moonlighter" Copywriter: You've been taking on projects in your spare time (most likely while working a day job you wish you didn't have). You'd like to learn some powerful marketing strategies for carving out a more lucrative niche for yourself, helping you make that final leap to full-time copywriter.
- The New Copywriter: You're new to the field, love the idea of making a handsome living as a copywriter, but just aren't sure how to best market and sell your services.
If you're a writer seeking to build relationships, belong to a community or you just want to add your own subtle touch to an imperfect business world, leaving it better than you found it, then attend Copywriting Success Summit 2009.
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How It Works
1. Though this summit will take place online, it will be a live event.
That means you won't just be watching playback of a recorded session (although we'll provide that option if you miss something).
The instructors will be presenting their sessions in real time, right on your computer screen. You can listen and watch their presentations, and speak directly to the experts, asking questions and getting instant answers.
When you register, you'll be given a link and access information for each session. When the date and time arrive, you simply pull up your web browser, go to a web page, type in your log-in information and, voilà, you're "there." It's the virtual equivalent of walking into a room at a live conference and sitting down!
2. You can interact live with the presenters.
That means you can actually speak with the copywriting superstars.
During each session, you'll hear and see the lessons (so be sure to turn on your computer speakers!). The virtual room also offers interactive capabilities beyond what is possible at live conferences. You can participate in instant polls or the instructor may also have session handouts for you to download.
Just like regular conferences, most sessions last about an hour, and will offer an opportunity for live questions and answers.
If you want to ask a presenter a question, we'll provide a toll-free number you can dial. A real operator brings you on the line (like a radio talk show) and you speak directly to the experts!
3. Of course, networking is a big part of this event...
Many people who attend our professional development events report the relationships they establish with fellow attendees are priceless… relationships that often continue to be a source of advice and support for years to come.
Between sessions, you can network with other summit attendees on the "exclusive" Copywriting Success Summit 2009 forum—available ONLY to event registrants (at one of our prior events, more than 1200 messages were generated in our private event forum).
You also get access to private social media groups using sites like LinkedIn, and access to Twitter-based "chat rooms" where you can interact live with your peers.
This event was designed by copywriters for copywriters. That means we built it to accommodate your busy schedule. We've spread the summit out over 4 weeks, with multiple sessions each week. That means you don't have to stop working to attend (AND you can begin applying what you'll discover immediately). The audio and video from each session are recorded, and transcripts are provided for further study.
"Attend" Any or ALL of the Following Sessions
At traditional summits and conferences, groups of sessions are often held at the same time, so it's impossible to attend them all.
Not this summit.
When you register, you'll be able to take advantage of EVERY business-building opportunity. Even better, after the summit you can download a video recording of each and every session. If you miss a live session, we'll provide you a recording AND transcript for free.
The Sessions
Review the following session list. But remember, you don't have to choose. You get them all!
 EVENT KEYNOTE: Write Marketing: How to Attract Opportunity by Shining the Spotlight on Others
INSTRUCTOR: Michael A. Stelzner
You're already equipped with your biggest marketing weapon-your ability to write! In this exclusive session, Michael Stelzner, author of Writing White Papers: How to Capture Readers and Keep Them Engaged, shows you how writing about others in your target marketplace will attract raving fans and prospects who will line up to hire you. He'll reveal his "Write Marketing™ Method," discuss what type of content attracts the greatest opportunities, describe how to find and work with "fire starters," discuss the power of leverage, introduce how to set up an "idea vault discovery system" and much more. This fun and profitable method will transform your business and set you on the right path to copywriting success
"Michael is the recognized guru in the white paper industry. I'm personally so impressed with what he's done. He's also helped shape what marketing looks like for B2B and should be proud."
Terri Rylander
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DATE AND TIME: October 6 at 5pm Pacific (8pm Eastern)
 Painlessly Mastering the Process of Prospecting
INSTRUCTOR: Peter Bowerman
Peter Bowerman, author of The Well-Fed Writer, built his copywriting business largely by cold-calling. The good news is you don't need to be a sales pro to be an effective and fearless cold-caller. Few prospecting strategies require such minimal setup and are as reliably productive as cold-calling. Join Peter as he annihilates some common misconceptions about the process details and reveals how to craft an effective phone prospecting campaign. Along the way, he'll also examine direct mail prospecting and networking. If you're serious about filling your pipeline, minus the cold-sweat anxiety that typically accompanies cold-calling, don't miss this session!
"Your practical advice on finding clients and real-life examples of success despite a 'down' economy helped me realize that my only limits are the ones I place on myself."
Deon Seifert
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DATE AND TIME: October 7 at Noon Pacific (3pm Eastern)
 Maximizing the Income Potential of Your Freelance Writing Business
INSTRUCTOR: Nick Usborne
Whether you've been in business for ten days or ten years, a critical review of your business strategy will reveal new growth opportunities. In this comprehensive session, Nick Usborne, author of Net Words: Creating High-Impact Online Copy, will explore new ways to transform your latent potential into added streams of revenue. He'll help you maximize your potential, clarify and renew your goals, fine-tune your value proposition, improve your productivity, discover new sources of revenue and gain more from each client engagement.
"Nick has challenged me into clarifying my niche and how I articulate it - this is HUGE! He also has boosted my confidence and given me a very positive foundation - now I know I don't have such an uphill battle for repositioning myself and earning more for what I do!"
Pam Foster
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DATE AND TIME: October 7 at 1:15pm Pacific (4:15pm Eastern)
Tales From the Trenches: How to Sell Yourself for Success (Roundtable Discussion)
PANELISTS: Peter Bowerman, Steve Slaunwhite and Michael Stelzner
Want to understand how the pros sell their services? In this panel session, master copywriters Peter Bowerman, Steve Slaunwhite and Michael Stelzner will share their insights and take your live questions.
DATE AND TIME: October 7 at 2:30pm Pacific (5:30pm Eastern)
 How to Win Copywriting Clients With Direct Mail (a Case Study)
INSTRUCTOR: Pete Savage
Do you think direct mail is dead? You might be surprised how it can help your copywriting business. Pete Savage, co-author of The Wealthy Freelancer, leads you step-by-step through the direct mail campaign that earned him $64,000 in new business in just 12 months. He'll pull back the curtain on his much talked-about campaign and reveal the details you need to know to do this yourself. You'll get an in-depth look at the entire package, exactly as it mailed, including an examination of his sales letter that anchored this blockbuster campaign. If you've ever wondered why so many successful copywriters point to direct mail as a high-powered self-promotion tool, you'll know why after attending this session.
"I first heard of Pete Savage when I received a sales letter from him - pitching me on his services. I was so impressed with his letter and approach that I met with him right away - and have used his services ever since."
Jeff Forbes
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DATE AND TIME: October 14 at Noon Pacific (3pm Eastern)
 How to Turn More Prospects Into Clients
INSTRUCTOR: Steve Slaunwhite
An effective marketing plan can generate a lot of leads for your copywriting services. But you won't make great money until you've turned a good portion of those leads into paying clients. In this fast-paced session, Steve Slaunwhite, author of The EVERYTHING Guide to Writing Copy, shows you how to follow-up effectively to generate more opportunities, handle meetings and interviews with confidence, and create proposals that win the work (almost) every time. You'll also learn how to land a client even when you don't have an appropriate portfolio sample to show. Steve will reveal more than 23 insider tips and strategies. With the takeaways from this session you can easily double your prospect-to-client success rate.
"As a successful copywriter, my goal was to take my business to the next level. Steve Slaunwhite gave me the tips, secrets and inspiration I needed to get there."
Casey Demchak
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DATE AND TIME: October 14 at 1:15pm Pacific (4:15pm Eastern)
 How to Get Customers Coming Back for More: The Art of Winning Repeat Business
INSTRUCTOR: Casey Hibbard
The dream of any freelance copywriter is a stable of loyal clients that call you again and again. How do you keep them coming back and telling their friends and colleagues? In this session, you'll learn the secrets of keeping clients—and the fastest ways to lose them—from veteran copywriter Casey Hibbard, author of Stories That Sell. You'll be able to immediately implement new tactics to keep your customers satisfied and fill your schedule with repeat business.
"Casey Hibbard is an exceptionally successful copywriter. She has a unique ability to keep customers coming back for more."
Michael Stelzner
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DATE AND TIME: October 14 at 2:30pm Pacific (5:30pm Eastern)
 How to Land High-Quality, High-Value Clients
INSTRUCTOR: Chris Marlow
Do you ever wonder why you're not making great money or working with high-profile clients that pay top dollar? In this session, Chris Marlow, a leading copywriting coach, reveals the most common mistakes copywriters make that hinder their careers and precisely how to attract the attention of larger businesses. You'll discover a proven formula for business success that many of her copywriter students have paid thousands for!
"Chris Marlow was my shining light. Thanks to her, I have found the right clients and I'm able to charge fees that balance market demand and my market value."
Pam Foster
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DATE AND TIME: October 19 at Noon Pacific (3pm Eastern)
 Why All Copywriters Can and Should Develop Information Products
INSTRUCTOR: Marcia Yudkin
In this high-impact session, Marcia Yudkin, author of 11 books including Persuading on Paper, reveals five compelling reasons why all copywriters should develop information products. She'll reveal how to carve out the time to do it and the five easiest kinds of information products you can quickly develop. You'll gain valuable guidelines for pricing your products as well as tips on how to find and persuade potential buyers.
"My file cabinets are full, and all I need to do is massage my content into packages and bundles. Creating an information empire is easier than I thought!"
Claire O'Connor
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DATE AND TIME: October 19 at 1:15pm Pacific (4:15pm Eastern)
 Attracting Prospects With Blogging
INSTRUCTOR: Chris Garrett
Do you want to power your way to the top of the search engines and drive more opportunity to your "virtual doorstep"? In this session, Chris Garrett, co-author of the bestseller ProBlogger, will show you how blogging can attract an ongoing supply of your most desirable prospects. He'll also reveal how to capture leads, bring blog visitors back for more and convert more of your audience into subscribers and customers.
"Chris Garrett is a blogging pioneer who truly gets what content marketing is all about."
Brian Clark
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DATE AND TIME: October 19 at 2:30pm Pacific (5:30pm Eastern)
Write Better—Earn More: Proven Tactics to Improve Your Writing AND Your Income
INSTRUCTOR: Peter Bowerman
Remember the last time you read some killer copy and said, "I wish I could write like that"? Well, you probably can. Sure, it helps to be naturally gifted, but you can—regardless of your skill level—improve your writing skills (often dramatically) through a host of surprisingly simple-to-apply rules. In this session, Peter Bowerman, author of The Well-Fed Writer, will reveal how to write more engaging, compelling, accessible and persuasive copy that will earn you more money. Why should you care? Because better writing gets better results, creating client loyalty, repeat business and more referrals. Discover how to take your writing technique and income to the next level.
"To be in Peter Bowerman's seminar is to be in the presence of a True Teacher - someone born to do the work that he does."
Mitch Coleman
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DATE AND TIME: October 28 at Noon Pacific (3pm Eastern)
 The Faster, Safer Way to Make the Leap to a Full-Time Copywriting Business
INSTRUCTOR: Ed Gandia
You don't have to quit your day job or risk everything to launch a successful copywriting career. But what you do need is an action plan that will take you from where you are today to becoming a well-paid freelancer-faster and safer. In this nuts-and-bolts session, copywriter Ed Gandia reveals how to assemble and execute a successful action plan for your transition to freelance success. Ed knows what he's talking about. In only 27 months (and while holding a demanding full-time job) he took his part-time freelance business from zero to a six-figure income. And he did it without sacrificing his paycheck or putting his young family's financial future at risk. You'll discover how you can achieve similar results.
"I worked with Ed Gandia for 4 years and he is without a doubt one of the most talented, strategic people I have met. Ed has an incredible gift of understanding a market, how to approach this market and what message will resonate to drive a desired response."
Lee Ramey
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DATE AND TIME: October 28 at 1:15pm Pacific (4:15pm Eastern)
Using Social Media to Grow Your Writing Business
INSTRUCTOR: Michael A. Stelzner
Social media represents a new and exciting marketing frontier for copywriters. There are more than 300 million people using sites like Twitter, Facebook and LinkedIn—and there's opportunity galore available for the taking. Freelancers who understand how to best leverage social media to grow their businesses can rapidly gain exposure and attract quality prospects. In this session, Michael Stelzner, author of Writing White Papers, reveals what you need to know to grow your copywriting business using social media and provides valuable tips on to how to do it in your spare time.
"I cannot recommend Mike highly enough, not just for his expertise but also his attention to detail and integrity. There is no doubt that he is the white paper expert, but also what he has achieved with the Social Media Success Summit puts him in a whole new world of social media guru status that he richly deserves."
Chris Garrett
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DATE AND TIME: October 28 at 2:30pm Pacific (5:30pm Eastern)
REMEMBER: If you miss a live session, we'll provide you a free recording.
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Wow, that's some line-up! By the way, NONE of the sessions are off-the-shelf presentations that these experts have given a dozen times before. All are original educational experiences that have been created specifically for this summit—each containing insights, strategies and up-to-date tips that you can use to transform your business.
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Claim Your Free Bonuses Worth $497.00!
To further sweeten this offer, you'll be provided 12 valuable bonuses worth $497.00. These business-building materials are the actual sessions from the smash-hit Copywriting Success Summit 2008—and you get them all for FREE, just by signing up for Copywriting Success Summit 2009. Every video and transcript are yours! Yes, it's like getting two summits for the price of one.
These bonus materials are worth more than the cost of the entire summit!
 Free Bonus #1: How to Be a Highly Paid Copywriter as a One-Person Business
INSTRUCTOR: Bob Bly
With a freelance writing income of more than $700,000 last year, Bob Bly is one of the highest paid copywriters in the world. Yet unlike other top-earning copywriters, he doesn't work through an agency or subcontract business to other writers; he is truly a one-person business, with just a few part-time virtual assistants to help him. In this session, Bob shows how "traditional" freelance copywriters can work for themselves instead of through an agency and earn hundreds of thousands of dollars in income every year. Includes video and transcripts.
Free Bonus #2: From Contact to Contract: Turning Prospects into Clients!
INSTRUCTOR: Peter Bowerman
Landing high-paying commercial copywriting jobs starts with the initial contact and progresses through a variety of scenarios before resulting in a fat pay check. Understanding the process—as well as how clients think—can get you to the "green light/greenback" stage that much faster. In this nuts 'n bolts session, Peter will briefly explore the different ways to initially reach prospects (cold calling, direct mail and networking); how to immediately boost client confidence in you (and up the odds that you'll land the deal!); what questions to ask at which stage of the process; the different kinds of possible meetings and how to prepare for each; the common "newbie" mistakes to avoid, and more. Whether meeting clients face-to-face or by phone, you'll walk away with the crucial tools and confidence to quickly become your clients' "go-to" copywriter and put you on the path to the income you deserve! Includes video and transcripts.
Free Bonus #3: Making Top Dollar Writing White Papers
INSTRUCTOR: Michael Stelzner
Businesses are always looking for new ways to differentiate themselves. Educational white papers answer the call. Effective for helping companies generate leads, white papers command a high premium and few writers know how to write them well. Join Michael Stelzner, author of the book Writing White Papers: How to Capture Readers and Keep Them Engaged, to learn how to tap into this growing need and make $3000, $5000, or more writing only 6 pages! Includes video and transcripts.
Free Bonus #4: Making Money Writing Case Studies
INSTRUCTOR: Casey Hibbard
In an age of buyer skepticism, customer case studies are one of the fastest-growing types of marketing communication tools — and one of the best opportunities for freelance writers. Adding case studies to your repertoire can help you grow your freelance business. In this session, Casey Hibbard of Compelling Cases will explain how to break into case studies, identify the best prospects, and price your services. She will also share tactics for making sure your case studies meet clients' objectives so they will call you again and again. Participants will receive the e-report, "The 10 Biggest Mistakes Case Study Writers Make." Includes video and transcripts.
Free Bonus #5: Pricing Your Copywriting Services
INSTRUCTOR: Steve Slaunwhite
The question, "How much do you charge?" creates immediate anxiety for many copywriters. If you quote a price that is too high, you may not get the job. But if your quote is too low, you may never be able to get what you are worth from the client, or worse, be seen as inexperienced or amateurish. Copywriting expert Steve Slaunwhite will draw from his considerable experience to share no-nonsense strategies and techniques for getting the writing job at YOUR price. In this session, you will learn about choosing between hourly or project rates, setting a fee schedule that increases revenue, quoting prices with confidence, and more. Includes video and transcripts.
Free Bonus #6: Becoming a $125-per-Hour Writer and Beyond
INSTRUCTOR: Peter Bowerman
Making $125 an hour would quicken the pulse of many writers. Peter Bowerman routinely commands hourly rates of that and more, and says, "while there are no magic bullets, you will likely be pleasantly surprised at what it takes to get to this level." Join Peter as he shares the keys to hitting this rate and beyond. Discover the traits of highly paid writers that anyone can practice, regardless of experience or résumé. Learn what clients really want — and for what services they will pay handsomely. Discover how to transform yourself from a "vendor" to a valued partner to your clients — and boost your income in the process. Finally, explore the crucial role that attitude and mindset play in making the big dollars. Includes video and transcripts.
 Free Bonus #7: How to Gain Exposure Using Social Networking Sites
INSTRUCTOR: Brian Clark
Many writers want to learn how to leverage social media websites, such as Twitter and StumbleUpon, in order to maximize exposure. These sites can generate enormous traffic and market opportunities. Copyblogger founder Brian Clark has leveraged these sites to build an online readership of 40,000+ in just 2 short years AND produced a variety of niche businesses. Brian will share tips and techniques for maximizing your exposure with social media websites. Includes video and transcripts.
Free Bonus #8: Becoming the King (or Queen) of the Hill in Your Niche
INSTRUCTOR: Michael Stelzner
Want to be the "go-to person" when businesses need a writer? This session will teach you how to quickly become a well-known copywriter in any industry, field, or specialty. Michael Stelzner shares how in a few short years he went from a "nobody writer hungry for work" to a globally recognized writing authority, who has landed clients such as Microsoft, Dow Jones, Motorola and FedEx—and built a readership of 20,000 along the way. Includes video and transcripts.
Free Bonus #9: Your 60-Minute Marketing Plan
INSTRUCTOR: Steve Slaunwhite
How do you attract the best clients? While a great deal has been written on marketing techniques, not every strategy works for every writer. You need a marketing action plan that is the perfect fit to your budget, schedule and personality. Steve Slaunwhite, a recognized expert in the best practices of successful copywriters, will help you decide which "marketing actions" you need to take to get all the clients you want. Follow along and by the end of this session, you'll walk away with a marketing action plan built just for you. Includes video and transcripts.
Free Bonus #10: Generating a Side-Income With Information Marketing
INSTRUCTOR: Bob Bly
Writing and selling your own information products on the Internet should be every copywriter's second business. In this session, Bob reveals why Internet marketing is an ideal second income stream for freelance copywriters, and why possessing copywriting skills gives you an almost unfair advantage over other Internet marketers who are not writers. Learn how to build a large, profitable list of online subscribers and find out how to create and sell winning information products. Includes video and transcripts.
Free Bonus #11: The Future of Copywriting. What's Going to Be Hot and What's Not (Roundtable Discussion)
PANELISTS: Bob Bly, Peter Bowerman, Steve Slaunwhite and Michael Stelzner
Want to know where the leading copywriters are headed? Learn what services are growing and what forms of copywriting are no longer money-makers. In this panel session, copywriters Steve Slaunwhite, Michael Stelzner, Bob Bly and Peter Bowerman will share their insights and take your live questions. Includes video and transcripts.
 Free Bonus #12: Positioning Yourself for Copywriting Success
INSTRUCTOR: Jon McCulloch
In any field, just 5% of the people make 95% of the fees. You can't change the numbers, but we all choose which group we're in... because even if we don't decide consciously, we're still making a choice. In this eye-opening and powerful session, British copywriting pro Jon McCulloch lifts the veil of mystery hiding the secrets of positioning yourself in the top 5% of fee earners, and shares with you the exact strategies he used to go from a struggling single-dad copywriter making $100 a day to a $47,130.60-a-project top-gun in just 3 years. It's not hard, it's not "luck" and YOU already have the communication and relationship-building skills you need to achieve it. Includes video and transcripts.
I think you'll agree that these FREE bonuses will greatly enhance your success as a business copywriter. They're all yours for free when you register for Copywriting Success Summit 2009.
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Common Questions Answered
I can't attend all the live sessions. Will I get a recording?
Yes, for each session we'll provide a recording you can watch online or download to your desktop, so you won't miss a thing. If you have other commitments (like a day job) or if a session occurs at an inconvenient time, no need to worry. You'll get access to recordings for up to 6 months after the live event.
When are the bonuses available?
You will gain access to the bonuses immediately. So you can get started right away enhancing your writing business.
Will there be transcripts?
Yes, we will provide transcripts of each presentation in Adobe PDF. This will allow you to study and scan the content of each presentation.
How long are the sessions and what are the dates?
Most of the sessions are one hour in duration. The dates and times are listed above in the session description box (the one with the presenter mug shots).
How can I ask questions during the summit?
Two ways. First, we have set up an interactive forum. This is a place where you can post questions and get answers from your peers and the presenters (and this can happen the moment you sign up!). Second, during the live presentations, you will be able to dial a toll-free number (U.S. and Canada) and speak directly with the presenters during the live Q&A portion of the session.
What if I still have questions?
Two options here... First, you can try our live support chat window below. You can also send an email to success@copywritingsummit.com and we will get back to you right away.
How to Register
Traditional professional development summits-featuring a line-up of world-class experts and providing a chance to network with your peers-often cost thousands of dollars to attend. And that doesn't include the added costs of travel, meals, hotel accommodations, rental cars and lost work time. Ouch!
The registration fee for the Copywriting Success Summit 2009 is just $497—or two monthly payments of $249. That's less than $42 per session.
We accept Visa, MasterCard, American Express, Discover and PayPal.
The event begins October 6 and runs through the month (scroll up to see sessions and dates).
And remember, by this time next year many of your competitors could be out of work because their old tactics have dried up. Don't become a statistic...
If you learn just one strategy that will attract better clients and increase your income as a copywriter, the investment in your professional development will have paid for itself at least ten times over.
<<< Click here today to secure your seat >>>
Still have questions?? Chat live with us now:
Live help not available? Email us at success@copywritingsummit.com.
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Isn't It Time for YOU to Be the Copywriter Others Envy?
Yes, you can earn an executive income as a business copywriter. You can live the life. You just need to learn what the most successful copywriters do, and then follow in their footsteps.
Copywriting Success Summit 2009 paves the way. Reserve your spot today.
Here's to your success!
Michael A. Stelzner
Event founder and fellow copywriter,
Copywriting Success Summit 2009
P.S. Just in case you aren't sure if this event is for you, please read this letter from an attendee at Copywriting Success Summit 2008:
"I will take this opportunity to say how valuable the Copywriting Summit has been. I've been writing and publishing for 10 years but have recently decided to start my own business as a commercial freelance writer. The advice and wisdom I've gleaned from the different sessions have been invaluable.
I can't quantify how much money I've saved by learning from others' experiences instead of my own mistakes. Specifically, I had initially thought that I would charge $100 a page but after listening to the sessions I have changed to a flat-rate-per-project that averages $500 a page. My first deal will pay for the cost of the summit several times over.
I had my first big meeting with a decision maker on Monday and felt totally comfortable in the session. Even though the prospect has no budget, I've heard through the grapevine that they've put through a special request for funding for two case studies.
One last thing, I had decided not to register for the Copywriting Summit. A series of emails from Peter Bowerman convinced me that I should. It's just another example of why salesmanship is so important in our industry."
Sarah Mitchell
<<< Click here today to secure your seat >>>
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The "48-Hour Sample It" Guarantee
This summit offers the best advice on how to grow and market your copywriting business (from the biggest names in the industry). Experience the first two days of the summit and see if it feels right for you. Just give it a try.
And if you believe it's not right for you and you don't want to sit in on any more sessions or use the materials, just drop us a line at orders@whitepapersource.com within 48 hours of the summit start, and we'll gladly refund your money and cancel your access. No hassles. No hard feelings.
Our goal is to serve you to the best of our abilities and help you gain measurable results. In fact, just a few weeks from now, you'll be amazed when you look back at where you started and where you're headed.
<<< Click here today to secure your seat >>>
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A FREE Gift For You:
If you'd like to get updates related to Copywriting Success Summit 2009, simply fill out this little form. As our way of saying "Thanks," we'll provide you FREE immediate access to a class from Bob Bly called How to Be a Highly Paid Copywriter as a One-Person Business (a $42 value!).
Note: We respect your privacy. Your email address is safe with us. Be sure to add success@copywritingsummit.com to your email white list. See privacy policy at bottom of this page.
Ready to secure your seat at the summit? Click here.
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Meet Your Copywriting Success Summit 2009 Instructors
Peter Bowerman
In 1993, with no industry experience, no previous paid writing experience and no writing background, Peter Bowerman built a commercial freelancing business from fantasy to full-time in less than four months. His corporate client list has included Coca-Cola, BellSouth, IBM, UPS, Cingular, American Express, Mercedes-Benz and many others. Building on his success, he wrote and self-published The Well-Fed Writer series of books.
Steve Slaunwhite
Steve Slaunwhite is a recognized copywriting expert. His books include Start & Run a Copywriting Business and The EVERYTHING Guide to Writing Copy. More than 100 Fortune 500 companies, mid-sized businesses, and publishers have relied on Steve's copywriting expertise for direct mail letters, email letters, ads, web pages and other marketing communications.
Michael A. Stelzner
Michael Stelzner is a world leader in writing and marketing white papers. He's the author of the bestselling book, Writing White Papers: How to Capture Readers and Keep Them Engaged. Michael has appeared in Fast Company and The New York Times. His clients include many of the world's most recognized companies, such as Microsoft, Dow Jones, FedEx, Motorola, Monster, Hewlett-Packard and SAP.
Marcia Yudkin
Creative marketing expert and copywriting mentor Marcia Yudkin developed her first infoproduct at age 9, and went on to publish 11 books, including 6 Steps to Free Publicity and Persuading on Paper. She has been featured in Success Magazine, Entrepreneur, Working Woman, Women in Business and the Boston Globe. Her articles have appeared in prestigious publications, including New York Times Magazine, USAir Magazine and Business 2.0.
Nick Usborne
Nick Usborne is the author of Net Words: Creating High-Impact Online Copy. With 25 years experience as a copywriter, he has written for big-name clients such as Disney, Apple, Wells Fargo, Encyclopedia Britannica, TV Guide, Franklin Mint, Chrysler and Citibank. He has also won more than a dozen awards for his copywriting.
Chris Marlow
The original copywriters' coach, Chris Marlow has been teaching copywriters how to build successful businesses since 2003. Her more than 20 years experience have landed her big-name clients such as BlueCross/BlueShield, Dell, Toyota, Microsoft, and Walmart. She has also helped thousands of copywriters build better businesses.
Chris Garrett
Chris Garrett is co-author of the bestselling book Problogger, founder of the highly successful Authority Blogger site and a co-founder of the Performancing Online ad network. Chris is widely known for helping businesses and professionals elevate their status in the online world by using blogging and social media techniques.
Casey Hibbard
Having written more than 400 customer success stories, Casey Hibbard of Compelling Cases is an expert at creating and using case studies. Her book Stories That Sell: Turn Satisfied Customers into Your Most Powerful Sales & Marketing Asset is the first published book on the topic of customer stories.
Pete Savage
Pete Savage is co-author of The Wealthy Freelancer. As a freelance copywriter and coach, Pete has written copy for some of the most recognized B2B companies in North America, including Research in Motion, 3M, Motorola, NCR and Siemens.
Ed Gandia
Ed Gandia is a successful full-time freelance copywriter for B2B software companies. Specializing in helping copywriters successfully transition from employees to freelancers, he is a co-author of The Wealthy Freelancer. His clients include Autodesk and Ross Systems.
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Feedback From Last Year's Copywriting Success Summit Attendees
An incredible 98 percent of attendees at last year's summit said they would attend again. Here's what some of them had to say:
"I know you've probably gotten thousands of messages saying the same thing, but so far this program has been awesome and has exceeded my every expectation. The ideas are practical. I'm especially blown away by how generous these experts are with their insights, ideas, and proven effective methods! Excellent!" Arleen McClean
"I will take this opportunity to say how valuable the summit has been. I've been writing and publishing for 10 years. The advice and wisdom I've gleaned from the different sessions have been invaluable. I can't quantify how much money I've saved by learning from others' experiences instead of my own mistakes." Sarah Mitchell
"Awesome, awesome, awesome. I learned a lot, have already utilized some of it, have plans to tap the rest in time." Susan
"I have been taken advantage of several times by telemarketers over the years. It is always a struggle to know who to trust and who not. My thinking was that since I liked your book, maybe the summit would not be a rip-off. Well, not only is it NOT a rip-off, I have already received full value for my money even if the summit were to end today. You have exceeded my expectations, not an easy thing to do." Jerry Farnham
"Participating in this summit was one of the best investments I could have made for my business. Like Michelangelo, 'Encora imparo'-I am still learning. It was absolutely valuable and I enjoyed every segment. You all made it so easy!" Marci Diehl
"I haven't been able to access all sessions yet due to my schedule. But WOW!!! The ones I did are fantastic! You guys are great! It's sooooo nice.... to hear and learn real, true-blue info without all of the hype!! You are all great! I cannot thank you enough for doing this." B.
NOTE: All Summit attendees get access to recordings and transcripts of ALL sessions-even the ones you have to miss!
"It was expensive for me this year. But I would pay that price again. The value justified the price. It was highly motivating and very inspiring. I was pleased to tell my clients I was attending this, increasing my value to them." Karen Marley
"The combined knowledge of the presenters is more than worth the price of admission. But when you add in the value of the Q&As plus the forums and the transcripts, there's enough valuable insights and background material to crank up your business and take it to the next level." Christine Koyama
"I found all the sessions to be not just informative, but inspiring! Congratulations on a terrific job." Laurie Stoneham
"The presenters are all at the top of their game, and they were all extremely generous in the information they shared. I wouldn't hesitate to have anyone take this summit." Lynn Allen
"I love the fact that the summit was spread over one month and that it was all done online-excellent idea. Great line-up of speakers and very practical, honest and straightforward information." Marie-Claude Ethier
"I can't tell you how valuable it was to me, particularly at this time. My business is always 'morphing' for lack of a better word... It's like updating your marketing plan to match what's occurring in demand in the marketplace, and I have managed to get through many ups and downs. As someone once said-school's never out for the pro. Thanks for putting this together." Marci Diehl
"Thank you very much for this opportunity to learn from experienced and successful professionals. I've learned a lot, discovered what the focus of my business will be and feel like I have ongoing resources because of everything you've made available." Debbie McCormick
"It is definitely worth not only the money, but the time." John Gilger
"Loved the speakers and topics-very engaging. Even though I could not attend the live events, the recorded events were just as helpful. And the forum was useful, too." Michelle
"There was a good spread of expertise and personalities among the presenters. No-one tried to tell you their way was the one true way, they just gave you the benefit of their (vast, combined) experience. And being able to listen live or later, from the comfort of my own home (a-hem, office) was ideal." Julie Duffy
"This is a top-notch professional summit. Even those who have been in the business for a while would learn a thing or two. Highly recommend this summit." Stefanie Frank
"The information gleaned from this summit is worth a lot more than I paid for it." Lisa Aberle
"The presenters gave information-packed presentations free of hype and provided thoughtful, insightful answers to participants' questions. You can't go wrong with this summit." Michael Belfiore
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